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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    It’s Time for Sustainability

    May 28, 2020

    Sustainability has never been more important for companies than right now. Customers are hyper-aware of the products they buy and are always looking to partner with brands that contribute something positive to our world. According to a study done by BusinessWire, “83% of consumers believe it’s important or extremely important for companies to design products……

    Re-Ignite Your Joy

    May 19, 2020

    Let’s face it, most folks have experienced some very tough times in their business and in their life over the last couple of months. Many have come face to face with some great loss – loss of sales, loss of income and loss of strategies that worked for years, even decades. Great loss creates grief……

    Eight Business Books You Should be Reading

    May 14, 2020

    As I’m writing this, it’s mid-May and like you, I’ve been living in quarantine for the better part of two months. Like me, I’m sure you’re looking for new ways to occupy your time when not working or spending time with your families/quarantine-mates. If you find yourself with some spare time, why not check out……

    Tips for More Effective Research

    May 7, 2020

    This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research  your audience itself, the……

    14 Ways To Make 14 Days At Home Work For You

    May 5, 2020

    So how is working from home going for you? If you’re like me, the new normal of staying inside all day, every day is both a dream come true (No long commute! More time with my wife!) and vaguely upsetting (How many days has it been? Do we have enough coffee to make it through?).……

    Pivot to Profit

    May 4, 2020

    We are all learning some new vocabulary during these times. Words like “shelter in place,” “social distancing” and “herd immunity.” Another word I strongly recommend people learn is PIVOT. Pivot simply means to “turn.” Many people reading this need to learn to pivot or turn. To pivot to new types of companies wide open for business.……

    Guide to Getting Press Coverage

    April 30, 2020

    This blog was originally published in December 2016 but has been updated to include new information. Getting press coverage as a small business owner is easier said than done. With news changing minute by minute, it’s difficult to find a publication to run your press release or story. So, we thought we’d share some tips……

    Making the Most of a Virtual Meeting

    April 28, 2020

    While meeting with a customer to present new products or ideas is always best done in-person, sometimes, that just isn’t an option. As we all navigate this changing business landscape due to the impacts of COVID-19, many of us are having to shift our norm and get creative in order to keep things moving. Making……

    Motivate Your Team While Working from Home

    April 24, 2020

    Allowing employees to work from home has always been a somewhat controversial subject, dependent on the company. But now, with stay at home orders for non-essential employees being in effect, companies that have never had a work from home policy in place, find their entire workforce being forced to stay at home. While this creates……

    Our Top-5 Virtual Conferencing Tools

    April 21, 2020

    One of the best ways to stay connected with customers and colleagues while maintaining social distance is to turn a face-to-face meeting into a virtual video conference. There is plenty of technology available, both for free and at a cost, to be able to create a virtual space to come together while we’re apart. Our……

    Pick One: A Math Problem. A Math Solution.

    April 20, 2020

    Let me encourage you to see the math solution, not the math problem. I am hearing lots of news and talk about what percent of industry sales are down. Some are saying industry sales are down 70%. Others are saying industry sales are down even more. If you listen to how much industry sales are……

    5 Tips for Your Next Phone Sales Pitch

    April 17, 2020

    If you work in sales, you’re familiar with the phone pitch. All sales professionals use it, but mostly as a way to briefly give information and set up a time where you can meet in-person for the real pitch. With many decision-makers now working from home, the sales pitch is less of a first stop……