Your team of experts.

At Proforma, we live and breathe marketing. We love what we do and are driven to create and execute for our clients every day.

We went into business in 2000 with the aspiration to provide the most professional media services in the marketplace. Today we are part of a $500 million parent company and a leader in our field.

Heidi Cooper, Principal

Heidi is a marketing solutions expert who partners with CEOs, executives and marketing directors to deliver creative products and solutions that help grow their bottom line. With 30+ years in the print and creative marketing industry, Heidi knows that the most prevalent marketing challenge today’s companies face is how to do more with less. And the answer is not about mastering the marketing flavor of the week—it’s about bringing the right partners around you who can deliver the quality and efficiencies your business needs.

Heidi helps clients in the greater Washington, D.C. area move their marketing in entirely new, innovative, and cost-effective directions. She has worked with educational organizations such as American Public University System and High Point University, associations such as the American Society of Civil Engineers and the American Association of Medical Colleges, and commercial businesses such as Spargo, Inc. and Forrester Construction..

Heidi is a longtime resident of Reston, VA and is active in her church and community. She is a graduate of Dickinson College in Carlisle, PA.