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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    The Power of Thank You

    November 13, 2019

    Now that the Halloween festivities are over, I’m welcoming the month of November with open arms and a thankful spirit. I’m thankful for discounted Halloween candy, good health, my nurturing friends and family and Thanksgiving being right around the corner—bring on the helpings of mashed potatoes! As we head into the holidays and the end...…

    Your 6 Step Guide to Handling Customer Complaints

    November 6, 2019

    Whether you made a mistake on an order, your supplier made a mistake on an order or your customer just isn’t happy with the product, you’d be hard-pressed to find a distributor that hasn’t received a complaint in their years of business. Here’s the bad news: how you handle a customer complaint can affect the...…

    Turn Your Career Into a Calling

    November 5, 2019

    Do you see your career as just a job? Just a way of making money? Something that keeps you from doing what you really want to be doing with your life? If you can see your career as a calling, it can become a positive expression of you, an integral part of who you are...…

    Leveraging your Entrepreneurial Network

    October 30, 2019

    The American Entrepreneurial Spirit There are a growing number of Americans who want to become their own boss. Among surveyed high school students, 72 % aspire to start a business, and 61 % would rather be an entrepreneur than an employee after they graduate from college. This entrepreneurial spirit isn’t just limited to young people....…

    The Symbolism of Promotional Products

    October 16, 2019

    Anyone watching a football game can almost instantly recognize which team has the home-field advantage. How? The waves of school colors surrounding the playing field matching those of the players on the field. Rah! Rah! We know being a fan can mean a great deal and the gear those fans wear, from colored socks, temporary...…

    Strike Gold with your Prospecting Efforts

    October 9, 2019

    In today’s competitive landscape, scoping out potential prospects and convincing them to invest in your business requires more strategy than it used to. In order to maximize numbers, Sales Reps are constantly embracing new strategies, techniques, and tools that help them target the right people every time. We know that prospecting is an important part...…

    Let It Go

    October 7, 2019

    Every day we make mistakes—mistakes in business, mistakes in relationships, and mistakes in life. Some people overthink their mistakes. Sometimes overthinking our mistakes can keep us from trying to live our best life today because of mistakes from yesterday. Let it go. Move on. See yesterday’s mistakes as great learning opportunities, and see today as...…

    How to Keep your Creative Team Motivated and Moving

    October 3, 2019

    Your creative team is an integral part of your company. A workhorse that drives new ideas, creative products, gorgeous websites and most importantly, your branding. Whatever makes your company attractive to your clients, your creative team has probably had a hand in. So how do you keep them motivated to give it their all? First,...…

    Measuring your Brand’s Effectiveness

    October 1, 2019

    Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but...…

    So Great It Should Almost Be Illegal

    September 30, 2019

    Fellow distributor owners and sales reps, have you ever stopped to think how unbelievably fortunate we are to be distributors? We don’t need to own any manufacturing equipment. We don’t need to own any manufacturing plants. We don’t need to hire manufacturing employees. We don’t need to invest in any inventory. All we need is...…

    What can Fandom do for You?

    September 26, 2019

    These days, if you’re surfing the internet for anything pop culture-related, you’re bound to come across people dressed as characters from Star Trek, stormtroopers from Star Wars or any one of the superheroes flying around movie theaters. Known as “cosplay”, this is just one aspect of the much bigger phenomenon of fandom that has gripped...…

    Why Marketing Won’t Give way to Automation

    September 24, 2019

    Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking...…