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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    Account Analysis Part 1: Internal

    December 11, 2018

    It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,...…

    Tips for Celebrating Festivus at Work

    December 6, 2018

    With December 23 fast-approaching, it’s time to get serious about your plans for FestivusTM. Don’t be distracted by bright lights, shiny tinsel, and the same three snowman songs looping on the overhead speakers. FestivusTM requires focus. Here are some tips for buckling down and making it the most productive one yet. Airing of Grievances Chances...…

    Top 3 Media Gift Ideas

    December 4, 2018

    The holidays are right around the corner, and for those of you working in the marketing or public relations industry, now is the time for you to start thinking about media gift ideas for the friendly reporters in your life. And if you’re not, remember that reporters are people too and all people love gifts....…

    Should You Give Holiday Gifts to Employees?

    November 29, 2018

    It’s that time of year again! Hard to believe, but it will be 2019 in the blink of an eye. But before the New Year arrives, you need to decide if should give your employees holiday gifts, and if you decide to go down that road, what type of gift is appropriate? To Give or...…

    3 Steps to Put More Love in Your Life

    November 27, 2018

    In my last blog I mentioned that a million dollar mindset is about more than money. It’s about experiencing and sharing the love and joy in our lives to make the world a better place Here are 3 easy steps to put more love in your life: LOVE what you do. It would have to...…

    How Tailed Appreciation Can Build a Terrific Team

    November 22, 2018

    Actions speak louder than words, that’s what we’ve all been taught, but is that accurate? Well, for some yes, and others not so much. When it comes to showing appreciation, everyone is different. As a result, showing appreciation in the workplace can be challenging, but does it have to be? Companies everywhere are relying on...…

    Patience is a Virtue

    November 20, 2018

    Recently I was reading this New York Times article titled “How to Be a More Patient Person” and laughed to myself at how relatable the examples were. At some point, you’ve probably also clenched your jaw as the Hulu video buffers, huffed and puffed when stuck in a sluggish line at a coffee shop or...…

    Rogue Spending

    November 15, 2018

    Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use, which help to build your corporate brand’s awareness! Regardless of your company, you have at least:...…

    I Love You!

    November 13, 2018

    My blog is titled Million Dollar Mindset and many times I write about ideas to help my readers make more money. But having a million dollar mindset is about much more than just money. Let’s face it, we all know some very wealthy people who don’t seem very happy, right? Clearly money isn’t the only...…

    SEO Simplified

    November 8, 2018

    Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast...…

    Your Guide To Creating Multi-Sensory Brand Experiences

    November 6, 2018

    Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when you arrive there is a welcome kit that includes a Westin branded lavender essential oils...…

    Honesty is the best policy. Your mother was right.

    November 1, 2018

    The manufacturing process is often much more complex than an end user would ever dream.  If you’ve seen photographs of a shipyard full of containers, or watched a port where one of those huge vessels unloads them, you were likely in awe.  Now if that scene is somewhere between an Indonesian farmer harvesting silk, an...…